Graduate Certificate of Global Marketing - UGMAR1 - 2018

Course overview

The Australia Government consistently forecasts strong future demand for qualified marketing professionals. This demand is even greater in the Asia Pacific region with its fast growing emerging markets and regional business centres.

All business students and industry practitioners require a sound understanding of marketing. All other business functions, such as accounting and finance, HR and management, taxation and law, support and facilitate the marketing function. Accordingly, the level of interaction and integration between marketing and these other business functions cannot be understated.

Marketing is the key revenue generating function in organisations. Marketing determines the products and services offered, prices, the communications (including advertising and promotion), as well as the channels of distribution and retail.

The importance of marketing has grown tremendously over the past decade due to burgeoning competition and a renewed focus on creating favourable customer experiences. However, the complexity of the marketing manager’s role has also grown due to increasing internationalisation and rapidly evolving technologies and social media, not to mention growing recognition of the need for sustainability and corporate accountability. All these changes have occurred during an era of increasing accountability.

The Graduate Certificate in Global Marketing provides an opportunity to develop your knowledge, skills and understanding of contemporary marketing in the increasingly dynamic and international business environment.

As a graduate, you are eligible to apply for the Master of Business Administration to continue your studies. If you are already a CDU MBA student, you can specialise in Global Marketing.     

Why study with us

  • Flexibility to study part-time or full time.
  • Flexibility to study on-campus at our brand new CDU Business School Waterfront campus in Darwin, or at our other locations in Sydney and Melbourne.
  • Flexibility to study online as an external student – all the CDU Business School courses run online, in distance education modes.
  • We are ranked in the Top 2% of universities worldwide and a leader in graduate employment.
  • The graduate certificate in global marketing is a recognised pathway into the CDU Master of Business Administration.

Career opportunities

This qualification equips you with the knowledge, skills and understanding of contemporary global marketing, and will improve your general business and marketing acumen. It will also facilitate progression in marketing careers paths in a range of roles that include:

  • Marketing management
  • Brand management
  • Customer relationship management
  • Market research
  • Communications and public relations

More details about this course

Please visit the Course Catalogue for more information.

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